| This article critically examines how Francesco Fattorello's concept of acculturation—understood as the sociocultural filter through which individuals interpret messages—is reconfigured in algorithmic communication ecosystems. Fattorello's theory emphasizes the centrality of the active receiver, the inevitable subjectivity of information, and the network structure of communication, anticipating contemporary digital dynamics. However, algorithmic filter bubbles pose a fundamental challenge: they do not eliminate interpretive agency, but rather isolate and impoverish it, replacing conscious, authentic filters with opaque, automated selections designed to maximize commercial engagement. The analysis integrates four complementary perspectives: Fattorello's social theory, Chang's deconstructive approach—which questions communicational transparency and reveals the structural discontinuities, opacities, and deferrals of meaning—Waisbord's post-disciplinary characterization, and Hepp's concept of communicative figurations. This convergence reveals that algorithmic acculturation operates paradoxically: subjects retain interpretive capacity, but exercise it within technically predetermined informational spaces that systematically eliminate cognitive diversity.
Keywords: acculturation, algorithmic mediation, communicative figurations, resistance |